A Voice of Power: Reactualized in Proverb Types

Descrição

Our focus is mainly upon the proverb type [Tell me whom you love, and I will tell you what you are] quoted in the article [The Nails of Character] from the newspaper DC, 1st November 2001, by LCP, Florianópolis, SC, Brazil.
In this Critical Discourse Analysis (CDA) from the viewpoint of critical, systemic, and functional approaches, we identified the semiotic factors, ideological matrix, and intertextuality.

Conclusively, the proverb type along with the article (as a whole) transmits a voice of power by strategically promoting colonization of the target female mass audience, restoring the grim ideological historicity inherent to the Dark Ages, and reactualizing a commodified categorical and partial discourse on a fossilized personal morality that fosters gender-driven prejudice inimical to social change, liberty, symmetry, and justice in human relationships.

Sobre o autor

PAULO LEÔNCIO DA SILVA is a native of Maceió, Alagoas, Brazil, and a lecturer in English and Applied Linguistics on the English Language Undergraduate Course, Faculdade de Letras (FALE), Universidade Federal de Alagoas (UFAL) (www.ufal.br). He has a PhD in English and Applied Linguistics from the Centro de Comunicação e Expressão (CCE), Universidade Federal de Santa Catarina (UFSC) (www.ufsc.br).

His doctoral dissertation is entitled “Tech-instructionally designing and developing a textlinguistic self-study course on the rhetorical organisation of academic writing genres: Minimizing the organisational legwork” (2005). The title of his Master’s thesis is “Rhetorical ineptness in texts written by linguists” (1995). Both intellectual linguistic works will be published at a later time.